Keep your little one happy and comfortable with Parent's Choice Maximum Strength Diaper Rash Ointment. This maximum strength ointment is formulated with 40% zinc oxide to protect the skin and prevent annoying diaper rash. Our ointment is effective and easy to use after promptly removing wet or soiled diapers, cleanse the diaper area and allow it to dry. Simply apply the ointment as often as necessary with each diaper change, especially at bedtime or anytime exposure to wet diapers may be prolonged. This formula is hypoallergenic and free from paraben, phthalate, quaternium 15, and talc. Alleviate your little one's discomfort and pain with Parent's Choice Maximum Strength Diaper Rash Ointment.