This cooler is awesome. It flattens to conserve space in the freezer, it eliminates the need for ice packs that take up precious space, it has a mesh pocket for keys etc, a zip pocket for ids/money, a long strap, and a shorter strap that you can secure to a backpack or bigger bag. I know what you’re really wondering: how many seltzers can fit into this PackIt cooler. The answer is an astounding 11 seltzers! This will be a game changer for the pool and other adventures. Again, I love that after we consume the contents - I can flatten it and throw it in a bag. Genius! Great value, and also a classic appearance. Love it.

* Positives: -Integrated ice packs -Plenty of size for a meal on-the-go -Keeps items especially on the outside pretty cold -Collapsable * Negatives: -None that I can think at the moment. * Final Thoughts:
 -I thoroughly enjoy using this cooler. I travel for work everyday and was using a smaller cooler/luncbox. The one I was using was standard so I to take separate ice packs in and out each day. Now with this cooler I just through the entire cooler in the freezer grab the cooler out of the freezer and my items out of the refrigerator and I'm on my way. I've been doing slightly shorter trips lately and the cooler has kept my food cold. In a week or two my trips will be extended and I'll see exactly how long it'll keep my meals cool. * Disclosure: All reviews and opinions expressed are solely my own, based on my personal experiences and preferences with the reviewed products. Some criteria I use to reach my conclusions include price/value, accuracy of listing, build quality, ease of use, among others. I strive to provide honest and unbiased assessments in the hope of helping others make informed decisions when considering potential purchases. These reviews are based on my first impressions as well as thorough testing that I have performed. If, in the future, I discover any additional issues or come to a different conclusion, I will do my best to update the reviews accordingly.

I do a lot of outdoor workdays and was hoping the PackIt Freezable Essential Cooler would be adequate for me to have outside for a few hours while keeping contents cold. It does! While I'm not going to tempt it by putting it in the full sun, I did stress test it in 90+ degree heat today and found my thermometer showed the contents still below 40 degrees when I opened it up. It's not going to be as heavy duty as a firmer walled cooler but is more than enough for me, and it will fit quite a bit inside as well. It could fit food for two people easily for a picnic as long as you're not packing tons of containers. It is a little heavier than I expected (like, consider holding six gel packs) so consider this if you're planning to walk long distances with it. I also like that label states the country of origin along with a note about responsible manufacturing processes.

I love that you can stick this whole thing in the freezer alleviating the need for ice packs. However. This is Very Small. It would be great for drinks on a road trip maybe, or picnic, beach... that sort. Definitely not for MY lunch tho lol. It's a Great mini cooler that will be handy for many things! I think it's a great value given that it's so versatile and freezable! You can feel the gel substance in the lining, hope that holds up. You can tell it'll be easy to clean any spills out of it. It's got 2 straps. One that will extend long enough to carry over your shoulder and the other is great for your hand!! Many great possibilities with this little cooler!! Recommend!

I absolutely love my PackIt! Freezeable lunchbox! It’s incredibly convenient because it collapses when not in use, taking up minimal storage space. This feature alone makes it a hit. But what truly sets it apart is how it keeps my food cold. Before using this lunchbox, I was always hesitant to pack my lunches, worried that my salads and meats would spoil and grow bacteria. But I don't have to worry -- it stays cold and everything stays fresh and safe to eat. Can we say "peace of mind?" The classic blue color is also a big hit—I get compliments on it all the time. Overall, this lunchbox was a fantastic investment.

Pretty good freezeable area on this bag. The main top lid has the gel as well as the bottom panel and the two longer panels on the side are all freezable gel sides. The smaller two sides are just normal. It’d be nice if all the sides were freezable, but then I guess it wouldn’t be able to fold down the two smaller sides also had the gel. We frequently travel to the Texas coast and the drive is about 3-5 hours depending on location. I always like to carry a few sodas and snacks and think this will make a great smaller cooler for the drive.

We love PackIt lunch bags because you don't have to waste space with ice packs. The freezable bag folds to be more flat and not take up a lot of freezer space. The sides of the bag are the ice packs and help keep your food cold while at work or school. The color of this bag is a beautiful shade of blue. It's not quite navy, but not quite royal blue. It appears just a tad brighter in my pictures than it is in person. The listing photo is a pretty accurate representation of the color. I really like the shape of this particular bag. It's a great size and holds the food containers well.

Good looking, well made cooler bag that fold up and is freezable. No need to take up space with extra ice packs and as a result the bag can be smaller overall. Perfect size for a lunch bag!

This lunch bag is a great idea. The bag itself folds down and you freeze it for eight hours because the freeze packs are built into the sides and bottom of the bag. That makes the bag a little heavier than a standard lunch bag. It’s a great size and has a front small zippered pocket and on one end of it is an elastic mesh pouch for a small bottle or whatnot. It has a handle and a shoulder strap. It’s a great idea and works well at keeping things cold.

I love this for kids or adults. Freezing the bag itself leave so much more room inside for containers/food. This one is spacious but not too large. It’s amazing at staying cold for hours and it’s a great quality that is easy to clean