Cross-context behavioral ads

It’s your right under some US state laws to opt out of cross-context behavioral ads. Cross-context behavioral ads use data from one site or app to advertise to you on a different company's site or app.

Allow cross-context behavioral ads

Opt out of cross-context behavioral ads

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If you opt out, we won’t: Use information about your use of our store and services to deliver ads to you off of Amazon's own properties Deliver ads to you on Amazon that use information provided by the advertiser We’ll continue to share your data with our co-branded subsidiaries. We’ll also continue to show you ads based on your activity on Amazon’s sites and apps and those of our co-branded subsidiaries.

To avoid having to change your settings every time you use Amazon, sign in. If you’re not signed in, your choices might not be recognized when you use a different browser or delete your cookies.

Learn more about your privacy rights.

Some mobile operating systems may additionally limit these settings; your choices here do not override those more limited settings on such mobile devices.

Interest-based ads Amazon delivers relevant ads to customers on Amazon and beyond. The information on this page relates specifically to cross-context behavioral ads, but you can visit our interest-based ads page to learn more.